The Sporting Chameleon

an absolute cheesecake of a sports blog

Sven rolls a seven in football’s eternal quest for a challenge

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THE world’s most unlikely sport’s story has been confirmed as true.

Sven-Goran Eriksson is going to be Notts County’s new director of football.

How odd.

Eriksson spoke repeatedly at his press conference about the challenge of coming to the world’s oldest football club.

“It is the biggest football challenge of my life to take Notts County to the Premier League,” he said.

“I could have gone elsewhere and earned more but I’m here for the challenge.”

Despite his protests, there is no doubt “challenge” will be interpreted, as “big piles of cash”.

This summer’s big-money movers Emmanuel Adebayor, Carlos Tevez and Gareth Barry all spoke of the “challenge” and the “project” when they joined Manchester City.

Breaking the Big Four’s monopoly on the Champions League positions, with an under-achieving mid-table club is undoubtedly a considerable challenge.

But it is also without question that hefty pay increases were crucial, if not deciding factors, in their moves to City.

If Adebayor, Tevez and Barry are that motivated by the challenge, then why not sign for a club in the Championship, League One or League Two?

Tevez spoke of wanting to play for a club where he was wanted.

Where is he going to be more wanted:

At Manchester City who have Adebayor, Robinho, Roque Santa Cruz and Craig Bellamy in reserve?

Or at a lower-league club where the entire success of the team revolves around him?

Eriksson’s case is not helped by no-one really knowing what a director of football does, however it is not his fault that Dennis Wise has forever tarnished his new job title.

And I do not doubt that Eriksson will be handsomely remunerated by Notts County.

But he should at least be praised for going to a club where the challenge is a very real concept.


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