The Sporting Chameleon

an absolute cheesecake of a sports blog

Posts Tagged ‘Ronnie O’Sullivan

Pie prize counts against Higgins

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DING JUNHUI captured snooker’s UK Championship on Sunday with victory in the final over world champion John Higgins.

Higgins, having overcome Ronnie O’Sullivan in the semi-final, was the strong pre-match favourite, but failed to play at the standards he had reached throughout the tournament.

And this can be attributed to one of the best pieces of sport’s marketing of the soon-to-be-over decade. Read the rest of this entry »

Written by Andrew Brook

December 15, 2009 at 1:42 pm